International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics[...]
The spread of English around the world has been and continues to be both rapid and unpredictable. World Englishes: The Study of New Linguistic Varieties deals with this inescapable result of colonisation and globalisation from a social and linguistic perspective. The main focus of the book is on the[...]