Demonstrates how management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This work guides you through creating strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the [...]
Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, "Strategic Management: Competitiveness and Globalization, C[...]
For undergraduate courses in Entrepreneurship and New Venture Creation.
Inspirational and informativeintroduce students to the process of entrepreneurial success.
There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current [...]