Strategic Marketing for Non-profit Organisations (Häftad)
avPhilip R. Kotler, Alan R. Andreasen
ISBN: 9781292042749 - UTGIVEN: 2013-11-01
Strategic Marketing for Non-Profit Organizations (Inbunden)
avPhilip Kotler, Alan R. Andreasen
ISBN: 9780131753723 - UTGIVEN: 2007-10Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targ[...]
Strategic Marketing for Non-Profit Organizations (Pocket)
avAlan R. Andreasen, Philip Kotler
ISBN: 9780132345545 - UTGIVEN: 2008-01-01For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.[...]
Social Marketing (Häftad)
avNancy R. Lee, Philip Kotler
ISBN: 9781412981491 - UTGIVEN: 201112The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to i[...]
