To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print wi[...]
How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon's culture encourage innovation? How can you find the creative solutions demanded by our ever-changing world?
The answer, according to renowned bu[...]
Traces the evolution of numerous schools of thought in the western intellectual and cultural communities, from beliefs about paradise and the invention of mathematical principles to the creation of language and theories about the origins of life, in a narrative account that offers insight into human[...]
Few modern art forms are as misunderstood as the craft of creating movie scripts, but "Tales from the Script" puts readers in the trenches of the Hollywood development process. Readers will revel in the exploits of Shane Black ("Lethal Weapon"), John Carpenter ("Halloween'), Frank Darabont ("The Sha[...]
An absorbing, original, and ambitious work of reportage from the acclaimed New Yorker correspondentDuring the past decade, Peter Hessler has persistently illuminated worlds both foreign and familiar--ranging from China, where he served as The New Yorker's correspondent from 2000 to 2007, to southwes[...]
Includes an account of Osama Bin Laden's decision-making process in the final weeks and days as the raid was planned, as well as what NSC cabinet members were advising him. This title tells the story of a group of mostly women analysts at the CIA in the HVT section, who never gave up assembling the [...]
A stunning work of research and imagination that sheds new light of the ancient world. The western world has long been fascinated by classical Greek and Roman cultures, whose ideas and achievements underpin our own. Yet little has been written about how those ancient societies existed in conversatio[...]
The arrival of the aerostatic balloon at the end of the nineteenth century ushered in a new perspective on the battlefield, taking over from the mount--the hill at the edge of the field of combat--and the fortified tower positioned within it. Since then there has been no perspective more culpable in[...]
This book describes all aspects of the technique of small-angle scattering of X-rays and neutrons, including instrumentation, sample requirements, data interpretation and modelling methods, in a comprehensive way and gives examples of applications in various fields of biophysics and biochemistry.[...]
Copyright law is important to every stage of media production and reception. It helps determine filmmakers' artistic decisions, Hollywood's corporate structure, and the varieties of media consumption. The rise of digital media and the internet has only expanded copyright's reach. Everyone from produ[...]
E-commerce increasingly provides opportunities for autonomous bidding agents: computer programs that bid in electronic markets without direct human intervention. Automated bidding strategies for an auction of a single good with a known valuation are fairly straightforward; designing strategies for s[...]