Urban Environmentalism (Pocket)
avPeter Brand, Michael J. Thomas, Peter Brand
ISBN: 9780415304818 - UTGIVEN: 2005-08A critical examination of urban policies and management practices used to make cities sustainable. With an international perspective, the book describes urban environmental agendas and how they arose in the context of globalization, urban economic restructuring, and the need to make cities competiti[...]
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (Inbunden)
avJohn Gerzema, Ed Lebar, Peter Stringham
ISBN: 9780470183878 - UTGIVEN: 200810How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--dr[...]
Creating Brand Meaning: How to Use Brand Vision Archetypes (2nd Edition) (Häftad)
avPeter Steidl
ISBN: 9781478339649 - UTGIVEN: 2012-08
The Brand Called You (Häftad)
avPeter Montoya, Tim Vandehey
ISBN: 9780071597500 - UTGIVEN: 200811The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's busi[...]
