Sökresultat för: Pauline Maclaran
Critical Marketing (Häftad)
avMichael Saren, Pauline Maclaran, Richard Elliott
ISBN: 9780750680660 - UTGIVEN: 200705Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective wi[...]
Contemporary Issues In Marketing And Consumer Behaviour (Inbunden)
avElizabeth Parsons, Pauline Maclaran
ISBN: 9780750687393 - UTGIVEN: 2009-03-17Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.[...]
