Sökresultat för: Paul W. Farris
Marketing Metrics (Inbunden)
avPaul W. Farris, Neil Bendle, Phil Pfeifer
ISBN: 9780137058297 - UTGIVEN: 201002Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics [...]
Key Marketing Metrics (Häftad)
avPaul W. Farris, Neil Bendle
ISBN: 9780273722038 - UTGIVEN: 200812“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”Erv Shames, former CEO, Kraft FoodsAs the old adage g[...]
