The Third Edition of this bestselling textbook has been fully revised and updated to include the latest developments in the field and still retains its accessible format to appeal to a broad range of students. Now divided into five clear sections the book investigates the unique, complex and difficu[...]
Revenue management is concerned with maximizing revenue flows while controlling costs and offers a new framework for locating conventional management accounting concepts and methods, in combination with notions of yield management, pricing and process management. The revenue objective provides a uni[...]