This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of special[...]
Events Management: An International Approach provides students with the knowledge and skills needed to pursue a career in Events Management and to pass an Events Management course with flying colours. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the cha[...]