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  1. Social Marketing to the Business Customer: Listen to Your B2B Market, Gener (Häftad)

    av

    Paul Gillin, Eric Schwartzman

    ISBN: 9780470639337 - UTGIVEN: 2011-03-31

    The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.[...]

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    från 180.00 kr