In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned over[...]
"Understanding the Professional Buyer" is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buy[...]