A guide to various aspects of business planning suitable for entrepreneurs, senior executives and students. It is based on methodology developed at Cranfield School of Management and using successful real-life business plans. It brings together the process and procedures required to produce that per[...]

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term n[...]

Salmonella remains a major cause of economic loss in domestic livestock and of human food poisoning worldwide. The 2nd edition covers the new research from the past 10 years, including major advances in the understanding of the salmonella organism. It is fully updated with new coverage of genome str[...]