Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing uses international cases to illuminate ethics issue[...]

In a lively tour around the world and through the millennia, "Uncorking the Past" tells the compelling story of humanity's ingenious, intoxicating quest for the perfect drink. Following a tantalizing trail of archaeological, chemical, artistic, and textual clues, Patrick E. McGovern, the leading aut[...]

The material included in this book has emerged over several years of mentoring, coaching and training. Following a qualitative survey, the authors identified the key components of both mentoring and coaching and the need to clarify the similarities and differences between them. The book updates the [...]

Not merely an artistic or literary movement as many believe, the surrealists rejected the labels of artist and author bestowed upon them by outsiders, accepting instead the titles of magician, alchemist, or--in the case of Leonora Carrington and Remedios Varo--witch. Their paintings, poems, and othe[...]

Tackles an issue in adolescent development and health - the education-drug use connection. This book examines the links and likely causal connections between educational experiences, delinquent behavior, and adolescent use of tobacco, alcohol, marijuana, and cocaine.[...]

No architect's education would be complete without a basic understanding of how structures respond to the action of forces and how these forces affect the performance of various building material (wood, steel, concrete, etc.). In continous publication for over 60 years, this standard guide to struct[...]

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text's tr[...]

Providing acomprehensive introduction to the capabilities and use of scanning electron microscopes (SEM) and x-ray spectrometers, this highly acclaimed text emphasizes practical aspects of imaging and analysis for a broad audience of studentsand practitioners whose backgrounds span a wide range of s[...]