Sökresultat för: Patrick Barwise
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (Häftad)
avPatrick Barwise, Sean Meehan
ISBN: 9780470976319 - UTGIVEN: 2011-03-31Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.[...]
Simply Better (Inbunden)
avPatrick Barwise, Sean Meehan
ISBN: 9780875843988 - UTGIVEN: 200408In this "radically conservative" book, the authors advocate a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs. The authors' research shows that most companies have been ignoring the basics fo[...]
