Sökresultat för: Patricia L. Sunderland
Doing Anthropology in Consumer Research (Häftad)
avPatricia L. Sunderland, Rita M. Denny
ISBN: 9781598740912 - UTGIVEN: 200711"Doing Anthropology in Consumer Research" is the essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of 'ethnography' in the corporate world has pro[...]
Handbook of Anthropology in Business (Inbunden)
avPatricia L. Sunderland
ISBN: 9781611321715 - UTGIVEN: 2014-07In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corpor[...]
