Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consu[...]

With over 250 full-color photos, "Store Presentation and Design 4" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a [...]

The Fairchild Dictionary of Interior Design presents design terminology from both historical and contemporary viewpoints-from antiquity to the 21st Century. Building types, architectural details, interior details, design motifs, space planning, textiles, materials, color, lighting, furniture accesso[...]