Sökresultat för: P.Wesley Schultz
Attitudes and Opinions (Inbunden)
avStuart Oskamp, P.Wesley Schultz
ISBN: 9780805847697 - UTGIVEN: 200501Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while r[...]
Social Marketing to Protect the Environment (Häftad)
avDoug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz
ISBN: 9781412991292 - UTGIVEN: 201107Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with[...]
