"Marketing Communications" has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.
The fifth edition has been significantly updated to include t[...]
The first edition of Personality Assessment provided an overview of the most popular self-report and performance-based personality assessment instruments. The chapter authors were key members in creating or developing the research base for the eight test instruments covered in the book. The text was[...]
Most widely used, established and respected reference manual for the organic chemistry laboratory. Incorporates new reactions and techniques now available to the organic chemist.[...]