International Business, Second Edition is written by the two leading IB scholars in the world, this book takes a truly global perspective that goes beyond the United States, presents the latest concepts, tools and events, and adopts integrated and problem-solving approaches for all chapters The book[...]
In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In "Copycats", Oded Shenkar cha[...]
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Out[...]