People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares h[...]
Too many start-ups don't make the grade - what makes a successful business take off? Starting a new business is exciting, but there are many traps for the unwary. This book states that a mindset which the author calls 'the knack' helps would-be entrepreneurs to stay focussed on the real goals and gr[...]