"Strategic Marketing, 10/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. Thi[...]

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva[...]

A guide to the demands and challenges of strategic marketing in the 21st century. It discusses the issues companies face in going to market effectively and profitably, including: corporate social responsibility; marketing under siege; and, dominant customers.[...]