The Oxford Handbook of Strategic Sales and Sales Management (Pocket)
avDavid W. Cravens, Kenneth Le Meunier-fitzhugh, Nigel F. Piercy
ISBN: 9780199664610 - UTGIVEN: 201301The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand [...]
Marketing Strategy and Competitive Positioning (Häftad)
avGraham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy
ISBN: 9780273740933 - UTGIVEN: 201108Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva[...]
Principles Of Marketing Pack (Övrig)
avPhilip Kotler, Gary Armstrong, Nigel F. Piercy, Lloyd Harris
ISBN: 9780273743194 - UTGIVEN: 2014-01-01
Market-Led Strategic Change: Transforming the Process of Going to Market (Inbunden)
avNigel F. Piercy
ISBN: 9781856175043 - UTGIVEN: 2008-09-25A guide to the demands and challenges of strategic marketing in the 21st century. It discusses the issues companies face in going to market effectively and profitably, including: corporate social responsibility; marketing under siege; and, dominant customers.[...]
