This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing [...]
"Currents in Language Learning" provides programmatic state-of-the-art overviews of current issues in the language sciences and their applications in first, second, and bi/multilingual language acquisition in naturalistic and tutored contexts.Draws on interdisciplinary perspectives from linguistics,[...]