Sökresultat för: Nancy R. Lee
Social Marketing (Häftad)
avNancy R. Lee, Philip Kotler
ISBN: 9781412981491 - UTGIVEN: 201112The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to i[...]
Social Marketing to Protect the Environment (Häftad)
avDoug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz
ISBN: 9781412991292 - UTGIVEN: 201107Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with[...]
