In The Three Rules, Michael Raynor and Mumtaz Ahmed deliver a clear recipe for superior performance over the long term. Pilots know the expression "takeoffs are optional; landings are mandatory." It means that no matter how high, fast, or far you fly, you are going to come back down. For the most pa[...]
Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term?
In every sector, there's an outlier. In the phar-maceutical industry, it's Merck. In discount retail, it's Family Dollar. It used to be Wrig-ley in candy and Maytag in[...]