Helps to introduce your students to success in global business with a strategic approach to international business topics. This book shows the global developments, including the impact of the 2008-2009 global economic crisis. It examines how companies throughout the world have expanded globally.[...]

This title helps you discover both sides of international business and how to prepare for the future. "Global Strategic Management, 3E, International Edition" doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive fore[...]

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts f[...]