This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating pr[...]
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such a[...]
The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education[...]