Luxury Retail Management: How the World s Top Brands Provide Quality Produc (Häftad)
avMichel Chevalier, Michel Gutsatz
ISBN: 9780470830260 - UTGIVEN: 2012-03-31Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retailing Management is your gold-plated ticket to the glamorous world of luxury retail. Learn the secrets for reaching the luxury customer, including the techniques exclusive to this sector.[...]
Luxury China: Market Opportunities and Potential (Inbunden)
avMichel Chevalier, Pierre Xiao Lu, Sidney Toledano
ISBN: 9780470823415 - UTGIVEN: 200911A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015.[...]
Luxury Brand Management: A World of Privilege (Inbunden)
avMichel Chevalier, Gerald Mazzalovo
ISBN: 9781118171769 - UTGIVEN: 201208The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But [...]
