If there were a single great "secret" to being an elite sales professional, surely one of the millions of attendees of Brian Tracy's sales seminars would have spilled the beans by now. There isn't a secret. But there is a set of consistently successful selling techniques that most companies don't te[...]

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.[...]

A most vile villain, a master detective, a few ingenious assistants, and a mystery that spans Europe -- the Baker Street Irregulars are off on a brand-new case
The Baker Street Irregulars are back on the case as master detective Sherlock Holmes sets an elaborate trap to capture the wicked Profe[...]

This comprehensive, scholarly text offers extensive biographical detail and full coverage of psychology's pre-19th century philosophical and scientific roots. The authors make connections between recent developments in psychometrics and biological, social, and cognitive psychology and their historic[...]

The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.[...]