Brilliant and bedraggled, the picaresque Jewish philosopher Solomon Maimon was one of the great thinkers of the eighteenth century. Now the definitive English version of Maimon's remarkable Autobiography, the 1888 translation by J. Clark Murray, is available for the first time in paperback, enhanced[...]

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.[...]

Outlines a complete course in developing culture-specific business styles while sharing need-to-know advice and practical tips for recognizing and interpreting seven universal behaviors, in a guide that also counsels business professionals on how to adapt one's own style for international success.[...]

For undergraduate Principles of Marketing courses. Real people, real choicesgive students a real feel for marketing.[...]

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consume[...]

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Marketing, Real People, Real Decisions with MyMarketingLab with Pearson eText 2e, (9780273758594) if you need access to the MyLab as well, and save money [...]

Fundamentals of Information System Security focuses on new risks, threats, and vulnerabilities in a digital world. The integration of the Internet and broadband communications into our everyday lives has created a need for information system security. Furthermore, compliance laws require organizatio[...]

The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.[...]