M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and[...]

This new book expertly fills a gap in the literature by presenting the state-of-the-art capabilities and requirements of CT as a key diagnostic and interventional tool, with special emphasis on the role of spiral CT. You will find a complete introduction to the technical aspects and basic principles[...]

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, the[...]