Sökresultat för: Michael Saren
Critical Marketing (Häftad)
avMichael Saren, Pauline Maclaran, Richard Elliott
ISBN: 9780750680660 - UTGIVEN: 200705Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective wi[...]
The Marketing Pathfinder: Core Concepts and Live Cases (Häftad)
avDavid Stewart, Michael M. Saren
ISBN: 9781119961765 - UTGIVEN: 2014-02-28The latest in the Pathfinder series, The Marketing Pathfinder, like its predecessor The Strategy Pathfinder with its unique combination of key concepts and micro-cases, is a refreshing contrast to traditional marketing textbooks, which are prescriptive and directive.[...]
