For undergraduate Principles of Marketing courses. Real people, real choicesgive students a real feel for marketing.[...]
Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.[...]
Solomon Schechter (1847--1915), the charismatic leader of New York's Jewish Theological Seminary (JTS), came to America in 1902 intent on revitalizing traditional Judaism. While he advocated a return to traditional practices, Schechter articulated no clear position on divisive issues, instead prefer[...]
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consume[...]
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Marketing, Real People, Real Decisions with MyMarketingLab with Pearson eText 2e, (9780273758594) if you need access to the MyLab as well, and save money [...]
The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.[...]
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for[...]