'McGrath has again crafted new ideas to drive product development' - William A. Kozy President, BD Diagnostics. This is a manager's guide to harnessing - and gaining maximum competitive advantage from - today's most compelling product development practices. A quarter century after MRP arrived to tra[...]

This book offers an insight into how leaders such as Microsoft, Intel, Motorola, and others - continue their dominance in an increasingly competitive marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful[...]

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources.
This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and [...]