In the span of a single generation in postwar America, football charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus. Beginning with the World War II years, MacCambridge traces the game's grand transformation.[...]
Written by award-winning author Michael MacCambridge, this is the definitive, official biography of one of the 20th century's most important and beloved sporting figures; the soft-spoken, strong-willed man whose audacious challenge to the National Football League transformed American sports. Hunt re[...]