Rethinking Marketing (Häftad)
avMinet Schindehutte, Leyland F. Pitt, Michael H. Morris
ISBN: 9780132079495 - UTGIVEN: 200712For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.[...]
Corporate Entrepreneurship & Innovation (Häftad)
avMichael H. Morris, Jeffrey G. Covin, Donald F. Kuratko
ISBN: 9781111526917 - UTGIVEN: 201102"Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sec[...]
Entrepreneurship Programs and the Modern University (Inbunden)
avMichael H. Morris, Donald F. Kuratko, Jeffrey R. Cornwall
ISBN: 9781782544623 - UTGIVEN: 2013-10After more than thirty years of impressive growth, what have we learned about building world-class entrepreneurship programs within universities? After tracing the evolution of entrepreneurship within institutions of higher learning, the authors explore the key elements that constitute a comprehens[...]
Entrepreneurship As Experience (Inbunden)
avMichael H. Morris, Christopher G. Pryor, Minet Shindehutte
ISBN: 9781848440487 - UTGIVEN: 2012-07Do entrepreneurs create ventures or do venture experiences create entrepreneurs? The authors of Entrepreneurship as Experience propose that the answer is 'both'. This important volume examines how individuals experience the creation of a venture as it happens and how that experience determines the t[...]
