For eighty years, Dale Carnegie & Associates, Inc., has been training people at all levels to get the most out of what they put into their careers. Now, drawing on insights from some of this century's most important voices, two of its top executives bring the Dale Carnegie & Associates, Inc., time-t[...]

Drawn from the proven techniques perfected by the world-renowned Dale Carnegie sales training program, an essential step-by-step guide shows salespeople how to sell from a buyer's point of view and how to cultivate long-term customer relationships, which leads to mutual success.[...]