Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and e[...]

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of [...]

Designed to address the issues of how to paint and what to paint, PAINTING AS A LANGUAGE covers a wide range of information of central importance to beginning and intermediate painting instruction. The authors emphasize the value of the student's cognitive understanding of the process and potential [...]

Offering a unique thematic approach to recent art history, Themes of Contemporary Art: Visual Art after 1980, Third Edition, focuses on eight central ideas recurring in art over the past few decades: identity, the body, time, memory, place, language, science, and spirituality.
Featuring 160 vivi[...]

Stories centering on the lovelorn ghost (Mae Nak) and the magical monk (Somdet To) are central to Thai Buddhism. Historically important and emotionally resonant, these characters appeal to every class of follower. Metaphorically and rhetorically powerful, they invite constant reimagining across time[...]

Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.[...]

JANESSA GREENE IS LEAVING THORNTON SPRINGS
All she's ever wanted is to attend cooking school in Seattle. But when a big-shot rodeo rider comes to work on her family's Montana ranch, Janessa's determined not to let the cowboy distract her from her goal--no matter how charming he is.
Micah was[...]

In a newly repackaged trade paperback edition, this bestselling heart
wrenching novel focuses on Luke, a talented teen football player who is facing a
life and death situation, and Julie, the girl who loves him and pledges to stay
steadfast by his side.
"Meant for each other." That's ho[...]

"This moving and charged novel by Lurlene McDaniel, the bestselling author of inspirational fiction for young adults, presents ethical as well as moral dilemmas and explores the harsh reality of making a choice that, once made, can never be undone.
"
Travis Morrison knows how good his life is[...]

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing research[...]

Use the latest version of HTML to create dynamic Web pagesHTML5 is the latest iteration of the standard markup language for creating Web pages. It boasts extensive updates from its predecessor and allows you to incorporate rich media content into a site without any dependence on extra software such [...]

Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delivery, reporting, data mining, forecasting, statistical analysis, and moreSAS employee and technologist Stephen McDaniel combines real-world ex[...]