This is the story of the godfather of the Internet.

Marshall McLuhans insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.[...]

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pe[...]

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his re[...]

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan's prescience, unmatched by anyone since, pre[...]

with a new foreword by Neil Postman When communications thinker Marshall McLuhan gave us the phrases "the medium is the message" and "global village," he was ahead of his time. Now, in the age of the digital revolution McLuhan and his work cannot be ignored by any student of culture and technology. [...]

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty yea[...]

Six years after the publication of his seminal work, Understanding Media The Extensions of Man, Marshall McLuhan linked his insight into media to his love of literature and produced From Clich to Archetype. In these pages, readers learn how to look at stale clichs with fresh eyes, as artists do, and[...]