* Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action.[...]

* Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experi[...]

Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action.[...]

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are present[...]