Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attemp[...]

Now in its Third Edition, this unique and highly esteemed text goes from strength to strength, continuing to offer: - seamless coverage of the essential topics of organizational behaviour - a realist's guide to management capturing the complex life of organizations (the paradoxical, emotional, insec[...]

The Third Edition presents seamless coverage of the essential topics of organizational behaviour while at the same time offering a realist's guide to management that captures the complexity of organizational life, its central themes and debates, in an accessible and entertaining way.[...]

Detta är en grundläggande lärobok i organisationsteori. Den introducerar alla centrala teorier och betraktar samtidigt management- och organisationsfrågor ur ett praktiskt perspektiv. Boken ger litteraturtips för fördjupning och erbjuder checklistor för kunskapskontroll. Den innehåller rikl[...]