Part of the Modern History for Modern Languages Series France since 1815 provides an accessible overview of the major socio-political changes in France during this period. Designed for area studies students studying French, it presents the historical context necessary for language students to under[...]

Invaded in 1830, populated by one million settlers who co-existed uneasily with nine million Arabs and Berbers, Algeria was different from other French colonies because it was administered as an integral part of France, in theory no different from Normandy or Brittany. The depth and scale of the col[...]

Varför köper/konsumerar vi? Vilka sociala behov uppfyller konsumtionen? Hur får företagen lojala kunder? Vad är olämpligt konsumentbeteende?

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Dessa och många andra frågor diskuteras i den här heltäckande, aktuella och pedagogiska läroboken om konsumentbeteende. Teori [...]

Explore, discover, and experience technology with the immersive and adaptive Technology in Action-the book that uses technology to teach technology! Technology in Action is a learning system that pushes the envelope of what is possible in technology, and what is helpful in teaching. It is a system t[...]

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is [...]

On 17 September 1944, during Operation Market Garden, the 1st British Airborne Division was the first to be parachuted into the Netherlands: their task - to secure the bridge at Arnhem. Here in words and pictures is a day-by-day, blow-by-blow account of the part that British and American troops play[...]

On the pivotal day of 14 June 1645 Charles I's Royalist Army and Parliament's New Model Army made battle at Naseby. Using first-hand accounts, Martin Marix Evans introduces the origins of the campaign, explores the strengths and weaknesses of the opposing armies, and vividly describes the engagement[...]