We are on the cusp of a marketing revolution. And it is being led by you. "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see ...and measure them!" --Brian Solis, author of The End of Business as Usual "Schaefer's book has earne[...]

Provides the information and tools you need to create and manage a blog that delivers extraordinary benefits. This title outlines everything you need to know, including from blogging basics and setting up your blog to attracting loyal readers and converting them into buyers.[...]