Brand Spirit: How Cause Related Marketing Builds Brands (Häftad)
avHamish Pringle, Marjorie Thompson
ISBN: 9780471499442 - UTGIVEN: 2001-01-31A cause related marketing programme (CRM) represents the quickest and most cost-effective way to acquire the necessary "credo" to enhance brand position. This book looks at the business benefits of CRM, and how ethical branding can impact business strategy, using relevant case histories.[...]
The New Brand Spirit (Inbunden)
avChristian Conrad, Marjorie Ellis Thompson, Christian Conrad
ISBN: 9780566092442 - UTGIVEN: 2013-11Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their so[...]
Soul Feast (Pocket)
avMarjorie J. Thompson, Barbara Brown (FRW) Taylor, Henri J. M. (FRW) Nouwen
ISBN: 9780664239244 - UTGIVEN: 2014-10First released in 1995, this spiritual classic continues to be a bestseller, as thousands each year accept Marjorie Thompson's invitation to the Christian spiritual life. Offering a framework for understanding the spiritual disciplines and instruction for develop-ing and nurturing those practices, S[...]
