Sökresultat för: Margot A. Wallace
Museum Branding (Häftad)
avMargot A. Wallace
ISBN: 9780759109933 - UTGIVEN: 200607In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with[...]
Consumer Research for Museum Marketers (Pocket)
avMargot A. Wallace
ISBN: 9780759118096 - UTGIVEN: 2009-12What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creativel[...]
