Malcolm McDonald on Marketing Planning (Pocket)
avMalcolm McDonald
ISBN: 9780749451493 - UTGIVEN: 200801As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, "Malcolm McDonald on Marketing Planning" will help you appreciate the benefits of rigorous marketing planning and will guide you through the pro[...]
Marketing Plans: How to Prepare Them, How to Use Them (Häftad)
avMalcolm McDonald, Hugh Wilson
ISBN: 9780470669976 - UTGIVEN: 201103Now in its 7th edition, "Marketing Plans" is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined i[...]
Key Account Management: The Definitive Guide (Häftad)
avDiana Woodburn, Malcolm McDonald
ISBN: 9780470974155 - UTGIVEN: 201103"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned[...]
Marketing Plans for Services: A Complete Guide, 3rd Edition (Häftad)
avAdrian Payne, Malcolm Mcdonald, Pennie Frow
ISBN: 9780470979099 - UTGIVEN: 2011-08-31This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being suc[...]
Marketing Accountability (Pocket)
avMalcolm Mcdonald, Peter Mouncey
ISBN: 9780749462635 - UTGIVEN: 2011-02-28One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble. "Marketing Accountability" by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for ma[...]
The Complete Marketer (Pocket)
avMike Meldrum, Malcolm Mcdonald
ISBN: 9780749466763 - UTGIVEN: 2013-05-28A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect [...]
Malcolm McDonald on Marketing Planning (häftad)
ISBN: 9780749478216 - UTGIVEN: 2016-11A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has [...]
Malcolm McDonald on Key Account Management (häftad)
ISBN: 9780749480776 - UTGIVEN: 2017-08Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of s[...]
Malcolm Mcdonald on Value Propositions
ISBN: 9780749481766 - UTGIVEN: 2018-10A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations und[...]
The Marketing Plan In Colour (Pocket)
avMalcolm Mcdonald, Peter Morris
ISBN: 9780750647595 - UTGIVEN: 2000-05-08Marketing planning is one of the great challenges. Dealing with this subject, this illustrated book is intended for marketing and other professionals.[...]
Creating Powerful Brands (Pocket)
avLeslie De Chernatony, Malcolm McDonald, Leslie De Chernatony
ISBN: 9780750659802 - UTGIVEN: 2003-10This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book [...]
Market Segmentation (Pocket)
avMalcolm Mcdonald, Ian Dunbar
ISBN: 9780750659819 - UTGIVEN: 2004-10-01Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.[...]
Marketing Due Diligence (Pocket)
avMalcolm Mcdonald, Keith Ward, Brian Smith
ISBN: 9780750683425 - UTGIVEN: 2007-01-08The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists [...]
Market Segmentation: How to Do It and How to Profit from It, 5th Edition (Häftad)
avMalcolm Mcdonald
ISBN: 9781118432679 - UTGIVEN: 2012-10-31
Marketing Plans - A Complete Guide in Pictures (Häftad)
avMalcolm Mcdonald
ISBN: 9781119943136 - UTGIVEN: 2012-02-29
Creating Powerful Brands (Pocket)
avLeslie De Chernatony, Malcolm McDonald, Elaine Wallace
ISBN: 9781856178495 - UTGIVEN: 2010-09This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real exa[...]
Key Account Plans: The Practitioners' Guide to Profitable Planning (Pocket)
avMcDonald, Malcolm, Ryals, Lynette
ISBN: 9780750683678 - UTGIVEN: 2007-12-10To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line. Best [...]
Marketing Due Diligence - Reconnecting Strategy to Share Price (Häftad)
avMcDonald, Malcolm, SMITH, Brian, Ward, Keith
ISBN: 9781119953388 - UTGIVEN: 2013-08-31Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to inc[...]
