Sökresultat för: M. Theresa Breining
Return on Investment in Meetings and Events (Häftad)
avJack J. Phillips, M. Theresa Breining
ISBN: 9780750683388 - UTGIVEN: 200712The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usu[...]
