The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environm[...]

Presents a process based approach that integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting. This work presents a process-based approach that draws heavily on Business Process Re-engineering (BPR).[...]