Sökresultat för: Lisa Spiller
Contemporary Direct And Interactive Marketing (Pocket)
avLisa Spiller, Martin Baier
ISBN: 9780135093160 - UTGIVEN: 2009-02-27
Branding the Candidate (Inbunden)
avLisa Spiller, Jeff Bergner, Don E. (FRW) Schultz
ISBN: 9780313394041 - UTGIVEN: 2011-07Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a[...]
Contemporary Direct and Interactive Marketing (Inbunden)
avLisa Spiller
ISBN: 9781933199375 - UTGIVEN: 2012-06Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognises the growth of various digital marketing formats for conducting direct and interactive marketing today. Today's consume[...]
