An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivat[...]

In this title, "Guerrilla Marketing's" greatest hits are updated, adapted, and remastered! This is the only book to deliver the best of "Guerrilla Marketing" - a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling "Guerrilla Marketing" books - updated for [...]

Ride on the natural partnership between Guerrilla Marketing and Facebook
The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The s[...]

"This book is a concise review of the medically important aspects of microbiology and immunology. It covers both the basic and clinical aspects of bacteriology, virology, mycology, parasitology, and immunology. Its two major aims are (1) to assist those who are preparing for the USMLE (National Boar[...]

Essential for USMLE review and medical microbiology coursework! Review of Medical Microbiology and Immunology is a succinct, high-yield review of the medically important aspects of microbiology and immunology. It covers both the basic and clinical aspects of bacteriology, virology, mycology, parasit[...]

Art and Pornography presents a series of essays which investigate the artistic status and aesthetic dimension of pornographic pictures, films, and literature, and explores the distinction, if there is any, between pornography and erotic art. Is there any overlap between art and pornography, or are t[...]

Art and Pornography presents a series of essays which investigate the artistic status and aesthetic dimension of pornographic pictures, films, and literature, and explores the distinction, if there is any, between pornography and erotic art. Is there any overlap between art and pornography, or are t[...]

In examining the enduring appeal that rags-to-riches stories exert on our collective imagination, this book highlights the central role that films have played in the ongoing cultural discourse about success and work in America.[...]

When we speak, we mean more than we say. In this book Stephen C. Levinson explains some general processes that underlie presumptions in communication. This is the first extended discussion of preferred interpretation in language understanding, integrating much of the best research in linguistic prag[...]

"A HIGHLY NUANCED PORTRAIT, in every shade of gray, of individual women negotiating the transitions of what Levinson calls early adulthood*ages 18 to 45."*The New York Times Book ReviewNearly twenty years ago, esteemed Yale psychologist Daniel J. Levinson wrote the groundbreaking classic, The Season[...]